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| JEEVAN-THE
COMPLETE FAMILY CHANNEL | ||
| JEEVAN TV, which has made a huge
impact on TV viewers over a short period of time, is now endearing
itself to family audiences by offering a bouquet of programmes-varied
in content and conception. Ever since its entry in to the media scene,
Jeevan remained committed to its core value of a channel propogating
family values. And the Channel has been the voice of sobriety in a
field marked by erosion of professional standards. An infotainment
channel giving as much importance to information and entertainment,
Jeevan TV stands out not only for the variety of its programmes but
more importantly for the unbiased and objective nature of its news
bulletins. And the half hour bulletins are a comprehensive digest
of the latest happenings without succumbing to the current trend of
endless discussions. With many firsts to its credit, it was JEEVAN
TV that first began airing prime time English news programmes in the
state’s televison history. More than anything else the status
accorded to the English language, revealed Jeevan’s commitment
to the requirements of present day living. Also it was Jeevan, which
realized the importance of having a separate slot for business news,
with the practice catching on among the other channels in the state.
And for news buffs there is more in the form of News Watch that keeps
track of current affairs and focuses on those making news. Ably led
by a team of highly dedicated news professionals the news bulletins
help shape perspective.Other popular programmes telecast on the channel
include the autobiographical Njan and the literary programme Vakku.
Entertainment wise too,Jeevan TV offers several must see shows with a special segment ,Thirai Tendral,wholly dedicated to Tamil songs.Inaddition there are enchanting offerings like Shubha ratiri and Nalayude Vanambadikal.Of these Subharathiri was instrumental in providing many talented singers with the much needed break in to the world of Play back singing. On the film front, the channel caters to a wide variety of audience with programmes like Film Focus, Film Magazine, Star Chat and Viewers’Choice. And Chocolates, which introduces budding celebrities, as well as Cine Hits comprising the latest hits from the Film music scene, have good TRP ratings. Besides there is UPASANA, a musical odyssey through the life and times of veteran playback singer Jayachandran. Among the other niche programmes aired by the channel include Haritha Keralam for the farm sector,Autograph, Muttathe Mulla and Relax for the Y generation,the cookery show Really tasty,as well as School time depicting the fun and frolic of school life.Moreover there is a show for couples titled Golden Dreams and two health based programmes,Ayur Soukhyam and Jeevan Rekha.Moreover JEEVAN TV devotes considerable time for the telecast of programmes for spiritual well being.Again it was Jeevan which first instituted awards for the Best Telefilm,Documentary and Video Albums.Now with noted film personality Alleppey Ashraf taking over as the Channel’s Chief of Programmes,Jeevan TV is expected to further widen its appeal. Meanwhile the moving spirit behind Jeevan’s impressive growth
is its Managing Director Baby Mathew Somatheeram, who takes a personal
interest in ensuring the quality of the fare offered by the Channel.And
several such programmes are in the pipeline which will further increase
Jeevan’s TRP ratings and widen its reach. |
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